Wooden accessories started to become trendy. Besides wooden watches, sunglasses and bow ties, the only key piece missing was the wooden baseball cap.
With the vision of developing a sustainable product, we focused on using only natural materials. The biggest challenge was shaping a solid material like wood into a three-dimensional, flexible object.
The first prototypes were slightly stiff and heavy. We kept experimenting with different materials and working methods. Finally, we created the first flexible woodencap made of wood, cotton, natural rubber glue and seams made of recycled PET bottles. Finally we got the process patented.
In order to offer the caps to the broad public, we needed to make the manufacturing more efficient. Therefore we developed customized machines to optimize the production process.
After finalizing the concept of our edition1, the packaging and marketing campaign, our woodencap got awarded with the reddot award 2018 in the category of product design.
First exposition of our woodencaps at Milano Design Week in trendy Lambrate District. We received outstanding feedback by the audience!
We enjoyed an excellent night at the Red Dot Award Ceremony in Essen and connected with other designers.